Using Social Media to Market Your Solo Practice

In this episode of New Solo, Adriana Linares and Jason Marsh interview C. Todd Smith, a small firm lawyer who has used various forms of social media for marketing his practice. Jason Marsh, an online marketing specialist for small businesses and law firms, also give his insight into the importance …

Play

Effective Online Marketing Strategy for Solo Law Firms

In this episode of New Solo, Adriana Linares interviews internet marketer Jason Marsh about the most effective marketing process for lawyers beginning a solo practice, how much they should spend on a website, and what it means to optimize your business for the search engines. Special thanks to our sponsor, …

Play

Agile and Lean: Methodologies to an Efficient, Better, and More Profitable Practice

In this episode of New Solo, Adriana Linares interviews John E. Grant, an agile attorney consultant, about what it means to have a lean practice, how businesses have soared ahead of law firms in this way, and things every lawyer can do to add value to their services. Grant, a …

Play

How David Sparks Started His Solo Practice

In this episode of New Solo, Adriana Linares interviews David Sparks about why he decided to go solo, the first actions he took, and struggles he encountered during the process. Sparks’ first steps involved evaluating the potential costs of research, insurance, malpractice, and other legal necessities, and comparing it to …

Play

How Michael Downey Started His Solo Practice

In this episode of New Solo, Adriana Linares interviews legal ethics attorney Michael Downey about the solo practice he started in 2015. Together they discuss why he decided to leave a big law firm to start his own law practice, the decisions he had to make, and how he dealt …

Play

Legal Research Tools and Tips

Ed Walters started as a lawyer in a big law firm in Washington D.C. In the late 1990’s, he was approached by a client asking him to research a relatively new legal issue without using LexisNexis or WestLaw, as they were trying to reduce online legal research costs. His inability …

Play

Strategic Partnerships and Referral Networks

There are numerous sources in the legal world claiming that lawyers need to work on building and growing their networks in order to gain referrals. But with hundreds of connections, how is a solo lawyer able to build and develop proper relationships with everyone? Maybe lawyers should be thinking about …

Play

Setting Legal Fees in Your Law Practice

When starting your solo practice, figuring out how to price your services can be very difficult. Many new lawyers undercut the market or undervalue what they have to offer. Additionally, in this emerging market of flat fees, they have to consider their strategy for setting legal rates. When charging for …

Play

Practice Management Essentials for $4,000 or Less

These days there are so many options for legal practices that lawyers starting a solo practice often get carried away and spend too much. It is difficult to distinguish the essential hardware and software needs from supplementary products. With everything solo lawyers have to think about, technology questions can seem …

Play

Choosing Your Specialty: Areas of Law for the Successful Solo Practitioner

Many lawyers want to start their solo careers as a general practice, thinking that they will attract more clients if they offer a variety of services. However, when it comes to marketing strategy, lawyers who focus on one practice area create a stronger brand and are more successful in the …

Play