Email marketing can be a very valuable tool for solo lawyers. But how can you make your newsletter stand out from spam and competition? In this episode of New Solo recorded at the 2017 Clio Cloud Conference, host Adriana Linares and guest host Liz McCausland talk to Andrew LeGrand about the ins and outs of using newsletters as a marketing strategy. They discuss things like open rates, tracking referrals, and how to make newsletter content relevant and interesting. They also briefly cover blogging and how to use your blog to effectively reuse content you already have.
Andrew Legrand is the founding partner at Spera Law Group, LLC, a cloud and paperless law firm in New Orleans, Louisiana.